Naam is a 24-year-old mother of three from Israel’s Negev region. She has a small general store which she runs from her parents' home. She originally started with just selling baby products. She has expanded her store and sells dry goods, food and other day-to-day items much in need. Customers appreciate coming to her as opposed to traveling far to a large store for these items.
Naam needed this loan to purchase stock and introduce additional items to her store. In the future, Naam wants to expand and relocate the store to her own home. She wants to introduce dairy and meat products as well.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.