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Stephany Lissette
Stephany is a young, 20-year-old woman, who has run into many challenges in her life. One of them was that she was unable to continue her professional training, despite her hard work, and only finished high school. Now she is trying to get ahead with her small son, and has the challenge of educating and supporting him. They live in Quinidé Canton in the province of Esmeraldas which supplies many cities of Ecuador with products such as bananas, cocoa, coffee, African palm and forest products. Commerce is the main work of the population in this area, especially now that there are more roads leading into this canton, allowing for a good amount of trade, especially on weekends. That is when all types of merchants go to the markets in search of potential customers, most of whom are farmers. Tourism is also an important activity for this canton because of its natural ecosystem, with a variety of attractions, such as water falls, sweet water rivers, forests, and the flora and fauna that adorn the city.

Four years ago, Stephany learned from a friend how to sell cosmetics by catalogue, working as a street vendor. Despite having divorced her husband, she has sought out ways to care for her son, while also working hard to support him. With experience, she has learned how to manage her income correctly; and now that her son is growing, it is easier for her to go out to offer her products to customers. Every day she takes advantage of the opportunities and needs of her customers, most of whom are women. She feels ready to take the next step which is to set up business in one location. Therefore, she has decided to establish a space in her house where she can offer discounts and sale items as a strategy to attract customers. Stephany wants to earn more profit and spend more time with her son. That is why she has requested a loan to fix up a space in her house (by cleaning, painting, installing display cases, etc.) to sell cosmetics. Fundación Alternativa, thanks to work done by Kiva, was able to give her the loan and train her to run her business correctly.
View original language description ↓
Stephany, una mujer joven de 20 años ha atravesado varios obstáculos en su vida, uno de ellos la dificultad para no poder continuar sus estudios profesionales, pues a pesar de los esfuerzos realizados, logró terminar solo la secundaria. Ahora sale adelante con su pequeño hijo, con quien recibió el reto de educarlo y sustentarlo sola. Juntos viven en Quinidé un cantón de la Provincia de Esmeraldas que provee a varias ciudades del Ecuador productos como banano, cacao, café, palma africana y productos forestales y además el comercio es el trabajo diario de la mayoría de sus habitantes para poder salir adelante y más aún cuando han incrementado las vías para llegar a este cantón lo que ha permitido un gran movimiento comercial en especial los fines de semana en donde salen comerciantes de todo tipo a ofertar sus productos en la feria a sus potenciales clientes que la mayoría de veces suelen ser campesinos. El turismo también es un aporte muy importante para este cantón pues su ecosistema natural tiene mucha variedad de lugares para ser visitados cascadas, ríos de agua dulce, bosques, que tienen flores y animales que adornan esta ciudad.
Hace 4 años Stephany aprendió con la ayuda de una amiga la actividad de vender cosméticos por catálogo de forma ambulante. A pesar de la separación con su pareja, ella buscó maneras de no descuidar a su hijo pero a la vez dedicando mucho tiempo a su trabajo para tener el sustento. Con la experiencia ella ha aprendido a administrar de manera correcta sus recursos y ahora que su hijo va creciendo, el salir a ofrecer los productos a sus clientes, se le facilita. Todos los días aprovecha las oportunidades y necesidades de sus clientes que en su mayoría son mujeres. Ella se siente lista para dar el siguiente paso de fijar y establecer su negocio en un solo lugar, por lo cual ha decidido asignar un espacio de su casa para ofertar sus productos con descuentos y ofertas que sirvan como estrategia para atraer a sus clientes y así Stephany pueda ganar más utilidades y además pueda dedicar más tiempo a su hijo. Por esta razón, Stephany solicitó un crédito para poder realizar las adecuaciones necesarias al lugar que designó para la venta de cosméticos como limpieza, pintura, exhibidores, etc. Fundación Alternativa, gracias al trabajo de Kiva pudo brindarle este préstamo y además capacitarle para un correcto funcionamiento de su negocio.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,600
    Average annual income
  • 103
    View loans »
    Ecuador Loans Fundraising
  • $24,223,100
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $750 helped Stephany Lissette to fix up a space in her house to sell cosmetics.
100% repaid
Repayment Term
13 months (Additional Information)
Repayment Schedule
Irregularly
Pre-Disbursed:
Oct 17, 2012
Listed
Nov 19, 2012
Currency Exchange Loss:
N/A
Ended:
Aug 17, 2013