Martha Lorena is a merchant at one of the markets of the city of León. She leaves her home at 6:00 a.m. to start her work at 7:00 a.m., finishing up at 5:00 p.m. She follows this same schedule from Monday through Saturday. She travels to Managua twice a week to buy her merchandise. She does this work to support her two children, since she is a single mother.
She will use the loan she is requesting from Ceprodel to buy new products which are in fashion, such as shampoo, creams, beauty items, nail polish, lipstick, perfumes, headbands, hair clips, ponytail holders and purses. This will allow her to attract more customers and increase her sales and earnings to support her family.
Her dream is to see that her children earn degrees and become professionals in the future.
La señora Martha Lorena es comerciante de uno de los Mercados de la ciudad de León, Sale de su casa de habitación a las 6:00 am para iniciar sus labores a las 7:00am finalizándolas a las 5:00 pm en este mismo horario de lunes a sábado, viaja a Managua dos veces por semana a comprar su mercadería, Ella realiza este trabajo para el sustento de su dos hijos ya que es madre soltera.
El crédito que solicita a Ceprodel lo utilizara para la compra de nuevos productos que estén a la moda tales como: shampoo, crema, vanidad, pintura de uñas y de labios, perfume, diadema, piraña, cola, aretes y bolsos Permitiéndole atraer más clientela e incrementando las ventas y ganancias para el sustento de su familia.
Los sueños de la señora es lograr que sus hijos sean profesionales coronando una carrera en un futuro.
This loan is administered by Centro de Promocion del Desarrollo Local (CEPRODEL), one of Kiva’s larger partners in Central America. Founded in 1991 and based in Managua, Nicaragua, CEPRODEL specializes in the development and funding of housing cooperatives for traditionally marginalized communities, the provision of microfinance services to small businesses, and the promotion of innovative renewable energy projects. In addition, unlike many microfinance institutions in the area that have chosen to avoid the rural areas of the country due to the increased financial risk, CEPRODEL provides financial services to numerous clients in the agriculture and livestock industry. Supporting a borrower through CEPRODEL means contributing to the promotion and sustainability of this important work in Nicaragua.