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Zenaida
Zenaida, 65, lives in the city of Barranquilla where she makes a living selling footwear, clothing, perfume, small appliances, and general merchandise. She distributes on credit to her clientele, which she has built little by little. She's separated and the mother of three children who are adults and whom she still hopes to see successful and full of opportunity.

She started her business to pay for the household expenses during a time when her husband contributed the greater part of his income and she needed to improve the family well-being. Her first entrepreneurial business was supported by a friend who contributed the working capital for her to begin. Little by little Zenaida has been strengthening her business with a lot of discipline and work.

Her customers are neighbors and referrals, and her providers are mainly department store chains that specialize in each product and multinational companies who sell to her through specialized catalogues. She remains alert for opportunities to find good prices that will benefit her customers, with the goal of cultivating their loyalty and getting them to pay her punctually.

Currently she's applying for a Kiva loan, her second loan request from Fundación Mario Santo Domingo. She'll buy clothing, underwear, and toiletries that come with special catalogue promotions that she passes on to her customers. This strategy is precisely what's responsible for the success of her investment, because they respond to her special attention.
View original language description ↓
Zenaida de 65 años de edad, vive en la ciudad de Barranquilla donde se dedica la venta de calzado, vestuario, perfumería, electrodomésticos menores y mercancía en general, la cual distribuye a crédito, entre su clientela, la que poco a poco ha construido.. Ella de estado civil separada, es madre de 3 hijos, que hoy están en la edad adulta y con los que sueña aun, ver exitosos y llenos de oportunidades. Su negocio lo inició para sustentar los gastos del hogar, en una época en la que su esposo, aportaba la mayor parte de los ingresos y ella necesitaba que el bienestar de su familia fuera mejor. Su primer ejercicio emprendedor, fue apoyado por una amiga que le aportó el capital de trabajo para iniciarlo y Zenaida poco a poco ha ido fortaleciéndolo con mucha disciplina y trabajo. Sus clientes son vecinos y referidos por estos y sus proveedores son principalmente cadenas de almacenes especializados en cada producto, y multinacionales a las que les vende mediante guías especializadas de artículos; ella permanece atenta a las oportunidades de encontrar buenos precios que beneficien a su clientela con el fin de fidelizarlas y lograr que regresen le paguen puntualmente. En la actualidad está aplicando a un credikiva, segundo financiamiento que hace a la Fundación Mario Santo Domingo, con el cual comprará ropa interior y exterior, además de productos de tocador, que traen sus catálogos con promociones especiales, y que traslada a su clientela, siendo esta estrategia, justamente la responsable del éxito de su inversión, pues encuentra en ellos una respuesta a su atención especial.


Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 480
    View loans »
    Colombia Loans Fundraising
  • $15,254,800
    Funds lent in using Kiva
  • 1,822.5
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,100 helped Zenaida to buy clothing as well as toiletries from catalogues.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Nov 13, 2012
Listed
Nov 16, 2012
Currency Exchange Loss:
Possible
Ended:
Dec 19, 2013