Ms. Yasmain is a 41-year-old active, married woman. She took the initiative to set up a general store business ten years ago when she realized that her husband's income is not sufficient for meeting household expenditures. She used a spare room for a small shop and put in general items of daily use, keeping in mind the people living around her and the kids who play in the streets. She started with consumer goods such as soft drinks, toiletries and grocery items which are the requirement of every house, and also sweet items for the children. After passing through different phases, her store is now fully stocked with items of daily use and she doesn’t want to lose any customer by saying no to any of their demands.
Yasmain is a responsible mother of five and eager to fulfill their everyday expenditures including food, clothing and education. She has enhanced her business with the support of Kashf Foundation as she has been in association with Kashf for seven years. She is amongst the top loyal customers of Kashf. Now she requested a loan of 45,000 PKR to buy additional items including stock of rice, grains, sugar and other grocery items in bulk from the market at wholesale prices. She will then be able to manage increasing demand efficiently. She intends to utilize the earned profits for the betterment of her family members.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.