Elvie belongs to a poor family. Her aim in life is to finish her studies, but due to her family situation, she didn't able to achieved that. She worked now as a babysitter to help her parents in providing their daily basic needs. Eventually Elvie married, and now has two children.
Elvie and her husband decided to open a mini restaurant, and they continue to work to make it more profitable. Now that the restaurant is growing, she needs to adopt another marketing strategy in order to encourage more customers and provide quality service. In order to augment their income, Elvie began to do a direct-selling business. She sells cosmetics and apparel products from a Personal Collection Company.
Elvie is now requesting a loan of PHP 10,000 to buy stocks of cosmetics, foods, and beverages to sell. She knows that this loan could further improve her business.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.