Norma operates her own general store, which is located in front of their house. She began operating her retailing business in 1990 and it is presently doing great. She hopes to take a loan of PHP 15,000 to maintain and further expand her business. She hopes that her income will increase to provide sufficient needs for her family. Norma describes herself as a jolly person who frequently makes her children laugh. She is happily married and has five children. Some of her children are studying and some are still infants. She dreams of sending all her children to college someday, which is the reason that she is already preparing herself by engaging in business. Their family lives peacefully in the village of La Salette in the province of Isabela.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.