Marthan is a 48-year-old married woman. She has been in the business of making brooms for the past 15 years. She lives in a small house in Gujranwala and sells her brooms in the local market. Her husband’s income was barely enough to meet the growing needs of the family. Initially sales were low and retailers were reluctant to keep them in their store. But over time, with hard work and dedication, Marthan mastered the art of broom making.
She is currently in her 2nd loan cycle. Due to an increase in demand for brooms, she applied for another loan in the amount of 30,000 PKR. She intends to purchase a large quantity of raw material (broomcom and wooden handles) since she can now produce a lot more than before. This will enable her to increase her supply to more cities and to gain more profits.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.