Inaem is from northern Israel. After high school, she received her bookkeeping certification and has worked for many years as a part-time bookkeeper’s assistant. While she does her job well and is respected, the salary is minimum and comes nowhere to meeting her family’s income needs. Now that her children are grown and beginning their own families, Inaem was determined to create a microenterprise and ensure a secure economic future. She wanted to make sure she and her husband not only get by every month but can live with dignity and help their children. Inaem studied cosmetology and took certification courses. Earlier this year she opened a cosmetics salon in her home. The salon has a separate entrance, which allows her to keep costs low, since the business is located in her home, but ensure privacy with the separate entrance. She has gained a strong reputation for professional treatments with high quality products at competitive prices.
Inaem needed this loan to purchase a high frequency cosmetic device, an epilator, steamer, treatment bed, and a cosmetics and material cart.
Inaem continues to work as a bookkeeper's assistant. She applies her professionalism and knowledge to develop her microenterprise. One day Inaem wants to open a complete cosmetics salon.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.