Esther is a married woman. She has 4 children. She describes herself to be humble woman. She operates a retail store where she sells cereals. She has been involved in this business for 5 years.
Esther's business is located at an urban area and her primary customers are local residents. She describes her biggest business challenge to be insufficient funds for improving the business. She will use the KES 20,000 loan to buy cereals. Her business goal is to be a successful businesswoman within 5 years. She hopes that, in the future, she will improve her business. This is her first loan with SMEP DTM.