Lilian is a married woman. She has one child. She describes herself to be humble. She operates a retail store where she sells home products. Her business is located within an urban area and her primary customers are local residents. She describes her biggest business challenge to be insufficient funds for improving the business. She will use the Kes 20,000 loan to buy home products for sale. Her business goal is to improve her business within 5 years. This is her first loan with SMEP DTM.