Rose is a married woman who has three children. She describes herself as humble. She operates a retail store where she sells home products. Her business is located within an urban area and her primary customers are local residents. She describes her biggest business challenge to be insufficient funds to improve her retail business. She will use the KES 20,000 loan to buy home products. Her business goal is to be a successful businesswoman within five years. This is her first loan with SMEP DTM.