Sarah is a married woman. She has five children. She describes herself as a humble woman. She operates a retail store, where she sells cereals. Her business is located within an urban area, and her primary customers are people from the store's environs. She describes her biggest business challenge as insufficient funds for improving the business. She will use the 20,000 KES loan to buy more cereals.
Her business goal is to improve her business within five years. This is her first loan with SMEP DTM.