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Jhoana Carolina
Latacunga is the capital of Cotopaxi Province, one of the provinces that is in the mountainous region of Ecuador. In recent years, Latacunga has developed significantly and is considered to be one of the most important cities in the region thanks to industries that involve cultivating flowers, mining, metallurgy, agri-business, agriculture, and livestock breeding. Established businesses that generate significant revenue have also converted Latacunga into a commercial city that offers various opportunities to succeed. Many of the festivals that are conducted in this city retain their purity and are deeply rooted in the historical origins and ancestral traditions of this place. It is in this interesting city that Jhoana makes her home. She is 21 years old, married, and finished her high school education. Her husband Marco, age 25, works at a supermarket in order to support their family. They have two children, a three-year-old and a five-month-old baby. Jhoana faced a very difficult situation when she became a mother at a young age. Her lack of experience caused her a moment of frustration, but it was during this time that her entrepreneurial spirit emerged to the surface.

Two years ago, she decided that she also wanted to contribute to the household by providing for the education and the necessities for her family. She opened a cybercafé with the help of her husband. Things were difficult at first because Jhoana was fearful of losing her investment, but she learned how to manage the business well so that she could provide a better future for her children. She spends between six and twelve hours each day at her business while looking after her small children at the same time. Her business is frequented mostly by elementary and high school students from the neighborhood. She also thinks that it would be a good idea to sell school supplies to generate more income. Therefore, she is requesting a loan so that she can acquire these products. Fundación Alternativa has opened the doors for her to access this loan easily and with total confidence.
View original language description ↓
Latacunga es la capital de la provincia de Cotopaxi, una de las provincias que forma parte de la Región Sierra del Ecuador. En los últimos años Latacunga se ha desarrollado notablemente de tal forma que es considerada una de las más importantes de la región gracias a la industria florícola, minera, metalúrgica, agroindustria, agrícola y ganadera. Además existen establecimientos de negocios que generan interesantes ingresos lo que le convierte en una ciudad comercial y con varias oportunidades para salir adelante. En esta ciudad muchas de las fiestas conservan un profundo arraigo y pureza muy cercanos a los orígenes históricos o de la tradición ancestral. En esta interesante ciudad reside Jhoana que está casada a sus cortos 21 años, terminó la secundaria, su esposo Marco de 25 años trabaja en un supermercado para sustentar a su familia, pues tienen 2 hijos de 3 años y un bebé de apenas 5 meses de nacido. Jhoana enfrentó una situación muy difícil cuando empezó a ser madre, pues su corta edad y la falta de experiencia le causaron por un momento frustración, sin embargo su espíritu emprendedor permitió que se levantara.
Hace dos años dio el paso decisivo de también aportar en su hogar para la educación y necesidades de su familia. Instaló un cibercafé con el apoyo de su esposo, aunque fue difícil al inicio por el temor de perder la inversión que estaba realizando, pero pensando en un mejor futuro para sus hijos aprendió a llevar una buena administración. Invierte desde 6 hasta 12 horas cada día, al mismo tiempo que atiende a sus pequeños hijos. El negocio tiene principalmente concurrencia de estudiantes de escuelas y colegios aledaños al barrio por lo que ella piensa que sería propicio también vender útiles escolares que le generarán mayores ingresos, para lo cual requiere un préstamo con el cual pueda adquirir estos productos. Fundación Alternativa le abrió las puertas para acceder a este crédito con agilidad y total confianza.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,600
    Average annual income
  • 96
    View loans »
    Ecuador Loans Fundraising
  • $24,110,500
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,075 helped Jhoana Carolina to buy school supplies that she can sell in her cybercafé.
100% repaid
Repayment Term
13 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Sep 29, 2012
Listed
Nov 13, 2012
Currency Exchange Loss:
N/A
Ended:
Sep 17, 2013