Valaa is a 21-year-old micro entrepreneur who opened a cosmetics salon in Shfaram. Since the age of 15, she has worked as a cosmetics assistant. Valaa is a quiet, determined professional who is committed to moving forward. When she graduated from high school, Valaa took cosmetics and hair styling training courses and then she began providing cosmetic treatments to clients. Valaa wants to expand her business to include a hair salon. Her beauty and hair salon will still service her existing clients and has significant potential to reach new clients as well.
Valaa needed this loan to assist with rental costs, salon equipment and a permanent makeup device.
Valaa wants to continue her professional training and one day open a full-scale beauty spa.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.