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Assata is 50 years old, married and the mother of 5 children. She lives with her husband in a nuclear family in the administrative region of Ségou (4th administrative region of Mali).

After getting married, she started selling clothes to the workers of the office of Niger (a state enterprise), until opening a shop selling wax and embroidered pagnes (colourful West African cloth), and shoes. She has been in this business for over 24 years and enjoys an excellent reputation. Her high sales numbers are due to her affordable prices and, in particular, her superior business sense.

In order to increase her capital so that she can satisfy customer demand, Assata has turned to Soro Yiriwaso, with which she has had a relationship for 12 months, for a loan. She is on her second individual loan cycle, after a first individual loan which was properly repaid. She plans to use the loan to buy a roll of "Hitarget" pagnes (a type of wax pagne). She gets her supplies in Burkina Faso.

Assata makes her sales for cash or credit to a clientèle primarily made up of women. She expects to make a monthly profit of 40 000 francs, which will be used to take care of the children's educational and maintenance costs. Her ambition is to become a wholesaler of the products she already sells.
Madame ASSATA est âgée de 50 ans, mariée et mère de 5 enfants. Elle vit chez son mari dans une famille nucléaire au quartier administratif de Ségou (quatrième région administrative au Mali).
Après son mariage, elle commença à faire le petit commerce d’habits avec les travailleurs de l’office du Niger(une entreprise d'état employant des centaines de personnels) jusqu’à l’ouverture d’une boutique de vente de pagnes wax, brodés et chaussures. Elle fait ce commerce depuis plus de 24 ans et jouit d’une grande réputation. Sa force de vente est due à son prix abordable mais surtout à son sens élevé du commerce.
Dans le but d’augmenter son fonds de commerce pour satisfaire la demande de la clientèle, elle a fait recours au crédit de Soro Yiriwaso avec qui elle est en relation depuis 12 mois. Après 1er prêt individuel bien remboursé, elle est à son 2ème cycle de prêt individuel qu’elle compte utiliser pour acheter 1 rouleau de pagnes "Hitarget"(une variété de pagne wax), elle s’approvisionne au Burkina Faso.
Madame ASSATA vend au comptant et à crédit à une clientèle composée majoritairement de femmes. Elle compte réaliser un bénéfice mensuel de 40 000 FCFA, qui serait utilisé pour prendre en charge les frais de fournitures, scolaires et d’entretien des enfants. Son ambition est de devenir grossiste dans son activité.

Additional Information

Important Information

Soro Yiriwaso is a microfinance institution that works primarily in rural and semi-urban areas of Mali to provide underprivileged communities with access to financial services.The organization facilitates access for disadvantaged clients, particularly women, to new resources and services, fostering solidarity and cooperation among its clients. Kiva lenders’ funds will enable Soro Yiriwaso to expand its outreach and target even more underserved Malians involved in business and agriculture.

About Mali

  • $1,100
    Average annual income
  • 35
    View loans »
    Mali Loans Fundraising
  • $11,450,100
    Funds lent in using Kiva
  • 502.4
    Communauté Financière Africaine Francs BCEAO (XOF) = $1 USD