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Paula Veronica
Paula is a 28-year-old woman who completed secondary school. She lives with her partner, Mario, who is 33 years old. They have 3 children and live in La Concordia, a town in the province of Santo Domingo de los Tsáchilas, which was previously part of the province of Esmeraldas.

La Concordia has a strong, 300-million-dollar agro-industry, exporting many products such as African palm, macadamia and heart-of-palm. Tourism is another source of income for the town as there many places to visit in the area. The townspeople take advantage of the influx of people to offer all kinds of products and services, such as restuarants, shops, pharmacies, clothes stores and tours, among others.

Paula and her husband run a shop that offers a car cleaning and oil-change service, and they work 8 to 10 hours every day. They are self-taught and learnt the business over time, through experience. Neither Paula nor her husband had the opporutnity to go to university and their biggest dream is to see their sons become professionals. In order to achieve this, Paula needs to increase income by attracting more customers. Her strategy is to improve the shop's facilties to offer better service and grow the business.

She has requested a loan from Fundación Alternativa who support her by offering a quick and trusting service and by providing assistance to expand her business. Paula is ready to make every effort to see her dream for her sons come true and she will not let any obstacle get in her way.
View original language description ↓
Paula es una mujer de 28 años, que aprobó la educación secundaria, vive con su pareja Mario de 33 años, tiene 3 hijos y viven en La Concordia es un cantón de la Provincia de Santo Domingo de los Tsáchilas que anteriormente pertenecía a la Provincia de Esmeraldas. Es considerado un cantón muy fuerte en la agroindustria y exportación de varios productos como palma africana, macadamia y palmito por lo cual un aproximado de más de 300 millones de dólares se mueven solo en este cantón. También el turismo es una fuente de economía, pues hay lugares que son visitados y los habitantes del pueblo aprovechan este movimiento para comercializar todo tipo de productos con negocios establecidos en cada rincón como restaurantes, tiendas, farmacias, almacenes de ropa, tours, etc.
Paula y su esposo trabajan atendiendo una lubricadora y lavadora de autos, le dedican desde 8 hasta 10 horas cada día a esta actividad. Aprendieron por iniciativa propia y los conocimientos los adquirieron con la experiencia. Ni Paula ni su esposo Mario tuvieron la oportunidad de cursar estudios universitarios por lo que su mayor sueño es poder ver a sus hijos convertidos en profesionales, por lo cual Paula necesita mejorar los ingresos atrayendo más clientes a su negocio y es por eso que como una estrategia mejorará las instalaciones de su local para brindar un mejor servicio y con esto incrementar su negocio, para lo cual ha solicitado un préstamo en Fundación Alternativa quienes le apoyan con rapidez y confianza y además le brindan asesoría para llevar adelante su negocio. Paula está dispuesta a esforzarse por ver su sueño cumplido en sus hijos, por lo cual no permitirá que ningún obstáculo la deje rendirse.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,200
    Average annual income
  • 22
    View loans »
    Ecuador Loans Fundraising
  • $22,880,175
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,075 helped Paula Veronica to improve the shop's facilities/premises.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Sep 19, 2012
Listed
Oct 21, 2012
Currency Exchange Loss:
N/A
Ended:
May 17, 2014