Rumba, who is 41 years old, lives with his wife and children in his own home. He owns a store where he sells products for daily consumption, like basic grains, bread, eggs, milk, etc. He has had this business for two years and it has given him good experience in sales, which has allowed him to increase his income. The store is located in his home and is well known in the area. He has many customers and is preferred by many because he carries high quality products, has good prices, and above all provides excellent service.
Rumba is an entrepreneur with a strong desire to get ahead. He puts all of his strength into his work because he knows it is the only way he will be successful.
In the last few weeks the demand for items in his store has increased. He wants to make an investment to increase his stock and take advantage of the increase in demand, but he does not have the necessary capital to do so. That is why he has requested a loan through Yehu, so that he can buy basic detergents, sugar, instant food products, bread, snacks, etc.
Rumba has good credit references, is very responsible, and promises to pay off the loan. He is confident that he will be able to give his family a better quality of life.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.