Rose is 37 years old, married, and has two children. She describes herself to be an ambitious and self-driven woman. She operates a retail store where she sells home products. Her business is located within a slum area and her primary customers are residents from the slum.
Rose is requesting her first loan from SMEP DTM for 20,000 KES, which she will use to buy home products to sell. She describes her biggest business challenge to be insufficient funds for improving her business. Her business goal is to be a wholesaler within five years.