Leticia runs a small store where she sells grocery items to the people in her village. From this, she gains about 5,000 PHP, just enough for her family's sustenance. She is married to Emilio, a farmer. She aims to increase her profits, but had inadequate funds to invest in her business. Now she is asking for a loan of 20,000 PHP. This will be used to buy canned goods, soft drinks, noodles, and soap to sell in her store.
Leticia also wanted to develop good relationships with all her customers, which will help lead to increased sales capacity from her business. Additional revenue will be used for school expenses. Her photo was taken inside her store.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.