Ms. Aysha is a 34-year-old married woman. She has been in he business of making footballs for 15 years. She makes balls in different sizes and sells them in her community and in the local market. She is famous in her town for providing good quality footballs. She earns enough to bear the expenses of her family members. She is contributing much to the family income, as her husband’s income is not sufficient to fulfill the demands of his family members alone.
Aysha is a motivated mother of four. She is liable to provide them with good quality food, education and clothing. For the improvement of her business, she contacted a Kashf Foundation business development officer for a loan of 20,000 Rs. (Pakistan rupees). The amount will be used to purchase rubber bladders and leather covers in a large quantity to cater to more customers without delay.
She is hopeful to get an increase in her sales, which ultimately will help in generating more cash. She dreams of expanding her business and desires to use the part of profits on her children’s education.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.