Ms. Kaneez is 49 years old and married. The man shown in the photo is Kaneez’s son. She is in the general store business since last year. She started her business from a small toffee shop. Last year, she was approached by a Kashf Foundation business development officer and she decided to avail herself of a small loan in order to fast track her business growth. This played a vital role in her business's growth as she had limited excess to capital beforehand. Her husband also assists her by buying stocks of goods from the market. He is very supportive towards her, that is why she is able to give proper time at the store. He feels proud of his wife.
She needs a loan of 15,000 PKR to buy stocks of flour, rice, and packs of oil to meet the demand at her store. This would help her to expand her business further. She desires to spend the part of profits on the betterment of her family and on the expansion of her business capital.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.