Rosa is 40 years old and lives with her husband, her three young children, and her mother. She makes a living selling fritadas, a dish that is typical of El Salvador, and which is made from various parts of the pig. She sells her fritadas as a street vendor in different neighborhoods and markets. Although fritadas are a typical dish, they are not sold very commonly, and so she has a large number of customers. Rosa is asking INTEGRAL for a loan, which she will use to purchase pigs that she can raise and breed—this will allow her to prepare her fritadas at lower prices. Rosa’s greatest wish is to be able to live better and provide her family with everything they need.
Rosa de 40 años de edad, vive junto a su esposo, tres hijos menores de edad y su madre. Ella se dedica a la venta de fritada, la cual es una comida típica de este país que está conformada por diferentes partes del cerdo, esta la comercializa de forma ambulante y diferentes colonias y mercados. A pesar que es un platillo típico poco común, cuenta con gran número de clientes. Rosa solicita un préstamo a INTEGRAL, por medio del cual pueda comprar cerdos para criarlos ella misma, y así reproducirlos y preparar la fritada a precios más bajos. El mayor deseo de Rosa es poder vivir mejor, darles todo lo necesario a sus familia.
About Apoyo Integral
Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.
Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.