Maria is 49 years old. She has 3 children aged 19, 22 and 24. All of them are in school. Maria sells music DVDs at her sales locale in a popular market in the city of El Alto. This loan is her second cyle with the institution. Maria is going to use this loan to invest in buying a television to show the videos to her customers. Maria faces challenges in her business, such as the lack of cash to buy the products. She is going to use the profits to keep buying a variety of products according to the season. She wants her business to grow more and to help her family, because this activity is her family's support.
La Sra. Maria tiene 49 años tiene 3 hijos que son de las edades de 19,22 y 24 todos ellos se encuentran estudiando, la Sra. Maria se dedica a la venta de Dvds de música en su puestos de venta que se encuentra en una populosa feria de la ciudad de El Alto, este préstamo es su segunda secuencia dentro de la institución, la Sra. Maria va a usar este préstamo para invertir en la compra de un televisor para mostrar sus videos a los clientes, la Sra. Maria enfrenta retos en su negocio que son la falta de efectivo para la compra de estos productos y va a utilizar los beneficios para seguir comprando variedad de productos según la temporada para vender, su deseo para su negocio es crecer más y ayudar a su familia, ya que esta es la actividad con la que mantiene a su familia.
Emprender has been working in Bolivia since 1999. It is dedicated to becoming a key tool in the development of its clients and the improvement of their quality of life. Operating in three of Bolivia’s major cities – La Paz, Cochabamba, and Santa Cruz – Emprender offers both urban and rural clients the opportunity to obtain financial products tailored to fit their needs and businesses. These products include housing loans, salary loans, “opportunity” (short-term) loans, and higher education loans. To better the quality of life for its clients and non-clients through non-financial services, Emprender offers free medical consultations and health classes given by trained doctors.