Jackson is a thirty-one-year-old married man with two children living in Kasese, Uganda. He has been selling fish for three years. He started as a vendor but now has an established market stall in town. His dreams are to educate his children up to the university and and buy refrigerators so as to preserve fish for a longer period despite challenges of price fluctuation and stringent rules by the authorities. Jackson intends to use the loan facility to buy fish to sell.