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Maria Magdalena
Puyo is the capital of the province Pastaza, a province that forms an important part of the Amazon region of Ecuador because it is at the center of the Amazon jungle. In Puyo you can enjoy a pleasant climate and a magnificent landscape with rivers, waterfalls, and a diversity of flora and fauna. Ecuadorians and foreigners alike come to delight in these attractions. Tourism is one of the most important economic activities in Puyo and in the city center you can easily find all of the services needed to accommodate tourists such as hotels, hostels, restaurants, banks, etc. People in this area also make a living in agriculture and livestock which are favoured because of the region's fertile land. Without a doubt, Puyo is a city worth visiting; it has grown a lot in recent years due to the entrepreneurial spirit and hard work of its people.

In the midst of this city lives Magdalena, a woman who is 56 years old, single, and has completed her primary school education. She has four children who are now adults and therefore independent; but it is only thanks to her work have they have been able to get ahead.

Seven years ago, Magdalena launched a business selling staple goods, a trade she learned from her daughter-in-law who had experience because she came from a family of merchants. Magdalena invests between 12 and 15 uninterrupted hours every day to her work. She estimates that in the time when students from primary and secondary school start their normal period of classes, there will be an increased demand for the products she sells. For that reason, she approached the Fundación Alternativa to ask for a loan in order to buy products that will allow her to offer a greater variety to her customers. She is grateful for this loan and for the assistance and training she received at the foundation, so that she may provide better service to her customers and in this way position herself in the industry, increase her income, and improve her quality of life both now and in the future.
View original language description ↓
Puyo, es el cantón capital de la Provincia de Pastaza, una provincia que forma parte importante de la Región Amazónica del Ecuador, siendo el centro de la selva amazónica. En su capital Puyo se puede gozar de un agradable clima y un paisaje esplendoroso con ríos, cascadas diversidad de fauna y flora por lo que turistas nacionales y extranjeros llegan a deleitarse de estos cálidos atractivos. Por ser el turismo una de las actividades económicas más importantes, en el centro de la ciudad se encuentra fácilmente todos los servicios para acoger al turista como son hoteles, hosterías, restaurantes, instituciones financieras, etc. También los habitantes se dedican a la agricultura y ganadería que son favorecidas con la tierra fértil que posee este lugar. Sin duda El Puyo es una ciudad que vale la pena visitar ya que ha crecido mucho en los últimos años por el espíritu emprendedor y trabajador de su gente. En medio de esta ciudad vive Magdalena una mujer de 56 años, soltera y con estudios primarios aprobados. Tiene 4 hijos que ya son adultos y por lo tanto independientes a quienes ha sacado adelante sola gracias a su trabajo.
Magdalena emprendió hace 7 años con el establecimiento de venta de productos de primera necesidad, negocio que fue enseñado por su nuera que tenía experiencia por su familia de comerciantes. Magdalena invierte desde 12 hasta 15 horas diarias ininterrumpidamente. Ella estima que la temporada en donde los estudiantes de escuelas y colegios inician su período normal de clases existe una mayor demanda por lo cual ella se acercó a Fundación Alternativa a solicitar un préstamo para comprar productos que le permiten ofrecer variedad a sus clientes, préstamo por el cual está muy agradecida ya que con la asesoría y capacitación recibida allí podrá dar un mejor servicio a sus clientes y de esta forma posicionarse en el sector y así incrementar sus ingresos que le permitan mejorar su calidad de vida ahora y para el futuro.

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About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,200
    Average annual income
  • 38
    View loans »
    Ecuador Loans Fundraising
  • $23,216,275
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,075 helped Maria Magdalena to buy a variety of products for her business.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Sep 6, 2012
Listed
Oct 7, 2012
Currency Exchange Loss:
N/A
Ended:
Dec 19, 2013