James is a 26-year-old single man. He describes himself as honest and disciplined. He operates a retail stall where he sells household items such as cooking pots and plastic items such as spoons, plates, etc. He has been involved in this business for five years.
His business is located in a growing business area and his primary customers are local residents. He describes his biggest business challenge to be insufficient funds for improving the business. He will use the KES 15,000 loan to buy additional household items to sell. His business goal is to improve his business within five years. He hopes that in the future, he will be able to better cater to his family's financial needs.