Margaret is a 42-year-old married woman. She has two children. She describes herself as focused and creative. She operates a retail store where she sells home products such as sugar, salt, margarine, etc. She has been involved in this business for five years.
Margaret's business is located within a fast growing urban area and her primary customers are businesspeople and residents from the neighborhood. She describes her biggest business challenge to be the sometimes low purchasing power of the customers. She will use the KES 20,000 loan to buy more home products for resale. Her business goal is to run a supermarket within five years. This is her first loan with SMEP DTM.