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José De Los Santos
José, 60, has made a living selling books for the last 31 years. With his business, he has generated enough income to keep up with the expenses of his family, which today is composed of his wife and three children, aged between 12 and 36.

His business consists of the sale of technical books, encyclopedias, and other books of general interest. His sales are conducted in cash and sometimes credit, done directly at his workplace. His principal clients are professors and students who come to him to order the books required for their professional educations. José many times does not have the ability to respond to them immediately due to growing demand.

This is the reason for which he is looking to a Credikiva loan, the first financing he will do through Fundación Mario Santo Domingo, with which he will buy books to be sold in his sales site located in a prestigious university in the city. José has developed many sales strategies to boost his book sales, such as used book auctions. He purchases the used books at very low prices from the students themselves when they finish each semester, and resells them to those beginning the semester.

He owes everything he has learned about book sales to a friend of his, who one day asked José the favor of buying books to stock up his business, but José was tricked and had to remain working in the business at the request of his friend. That was the best experience, and today he has progressed with this activity. Today he has the goal of expanding his business infrastructure, selling specialized books and purchasing directly from publishers in order to generate higher profitability.
View original language description ↓
Jose es un hombre de 60 años de edad, que se dedica a la venta de libros desde hace 31; con su negocio ha generado ingresos para sostener los gastos de su familia, hoy conformada por su esposa y sus tres hijos en las edades de 12 a 36 años. Su negocio consiste en la venta de libros técnicos, enciclopedias, entre otros de interés general. Sus ventas las realiza de contado y algunas veces a crédito, lo hace de manera directa en su sitio de trabajo. Sus principales clientes son profesores y estudiantes, que lo visitan, para encargarle los libros que requieren en su educación profesional y José muchas veces no tiene la capacidad de responderles de manera inmediata, a la creciente demanda. Esta es la razón por la cual acude a un credikiva, primer financiamiento que hace a la Fundación Mario Santo Domingo, mediante el cual comprará libros que venderá en su punto de ventas ubicado en una prestigiosa universidad de la ciudad. José desarrolla muchas estrategias de ventas para impulsar sus libros, como los remates de libros usados que compra a muy bajo precio a los mismos estudiantes que terminan cada semestre y él los vuele a vender a los que ingresan a nuevos semestres en la universidad. Todo el aprendizaje de la venta de libros se lo debe a un amigo, que algún día pidió el favor a José de comprar libros para surtir su negocio, pero José fue engañado y debió quedarse trabajando en el negocio por solicitud de su amigo. Allí tomó la mejor experiencia y hoy ha progresado con su actividad; hoy tiene como meta ampliar su infraestructura de negocios, vendiendo libros especializados y comprando directamente a las casas editoras, para genera mayor rentabilidad.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 167
    View loans »
    Colombia Loans Fundraising
  • $12,831,825
    Funds lent in using Kiva
  • 1,800.5
    Colombia Pesos (COP) = $1 USD
Ended with Loss - Currency Exchange Loss learn more
A loan of $650 helped José De Los Santos to buy books.
99% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Aug 27, 2012
Listed
Sep 26, 2012
Currency Exchange Loss:
Possible
Ended:
Feb 28, 2014