Maimuna is a 55-year-old married woman living in Bundibugyo, Uganda. She has a clothes shop and has been in this business for three years, after earning profits from cocoa sales. Her main challenge is price fluctuations and the seasonal nature of the business. Her personal goals are educating her children and building a permanent house for the family while the business goal is expanding business into new markets. Maimuna intends to use this loan to buy new clothes to sell.