Salaam is from a village in northern Israel. She started providing haircuts and cosmetic treatments from her home. Two years ago she opened her salon outside of her home, registered her business and has steadily grown. In her town, there is a high demand for additional cosmetic treatments and Salaam is taking this opportunity to expand. Salaam has been trained in cosmetic treatments and hair styling.
She needed this loan to assist with purchasing a hair removal treatment machine and cosmetic supplies.
Salaam wants to continue and expand her salon in order to become financially stronger, providing a secure future for herself and her family.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.