Because of her need to generate an income so that she could improve her family’s well-being, Rosilia began her retail shop business. Rosilia is a married woman who lives with her husband and three children. Her main clients are the neighboring community members. Rosilia is requesting her first loan through Yehu Microfinance Trust, an organization she has been a part of for one year and that made it possible for her to set up her business, in order to give it a more comfortable environment. She will use the money from her first Kiva loan to buy bundles of wheat flour, maize flour, and rice for resale in order to increase her opportunities in the market, such as responding to new customers that have been referred by the current buyers and those whose attention she wants to capture.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.