Handling a business was quite difficult at the start according to Crestita. But as time has passed, Crestita has learned a lot of things and has adopted new marketing strategies to improve her general store's business. She now manages livestock, a corn field, and a general store.
Crestita is married and has four children. Through the profits gained from raising hogs and corn crops she has been able to educate her children. Currently, she only spends some of her profit on education, as her youngest child is a fourth year college student.
Crestita's principle in life is to have a stable source of income, so that whenever she and her husband got weak they have their own savings to rely on in times of emergency. Crestita would like to ask for another loan of PHP 12,000 which will be used to buy more merchandise for her general store. Through this additional working capital, she could increase her sales and profits profits and provide greater custumer satisfaction.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.