William is a 46-year-old married man with six children, living in Kyenjojo, Uganda.
He is into cattle trade as his business, and he has spent four years at it. He started from crop farming, where he saved and accumulated capital for the cattle business. William has a challenge of inadequate capital to buy cattle to meet the increasing demand.
William intends to use the loan to purchase cattle to sell. He has personal goals of educating children, building a permanent home, and buying a car to ease transport, while his business goal is diversifying business to include buying produce and buying land to grow crops.