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Ana Cristina
Cristina is a young woman of 22. She is single, has a high school level of education, and has a son who is barely 7 months old. She lives with her son in Guamaní, a neighborhood in the south of the city of Quito, capital of the Republic of Ecuador. Guamaní is one of the most densely-populated neighborhoods in the city and so it has attracted a lot of businesses which are used by all its residents. In recent years, the private sector has taken advantage of this growth, expanding investment and building shopping malls, residential developments, etc. Guamaní now experiences some security problems owing to several night clubs which have been opened in recent years. However, in spite of this, the locals do not lose hope and they are always coming up with new business ideas that benefit everybody. They believe that they can make the most of the fact that the area was historically inhabited by the Inca.

Cristina has been selling clothing and cosmetics for three years. She works five hours a day in this business whilst also caring for her young son. In spite of the strong competition that exists in her neighborhood, she plans to make progress in fulfilling her dream of owning her own business premises from which she can sell her clothing. She has requested a loan from Fundación Alternativa so that she can buy a range of clothing and cosmetics to meet her customer demand. Cristina is grateful to Fundación Alternativa for the help they give her and, above all, the business advice she receives which enables her to offer her customers added value both in terms of customer service and the quality of her prices and products.
View original language description ↓
Cristina es una joven mujer de 22 años es soltera, cursó la secundaria y tiene un hijo de apenas 7 meses, con quien vive en Guamaní un sector ubicado en el sur de la ciudad de Quito, capital de la República del Ecuador. Es uno de los barrios más poblados de la ciudad, por lo que se ha convertido en un lugar altamente comercial con negocios de todo tipo al alcance de todos sus habitantes. En los últimos años el sector privado ha aprovechado este crecimiento para ampliar la inversión y construir centros comerciales, conjuntos residenciales, etc. Sin embargo Guamaní tiene algunos problemas de seguridad por varios centros nocturnos que han sido abiertos en los últimos años, pero a pesar de esto su gente no pierde la esperanza y siempre se encuentran emprendiendo con ideas de negocio que beneficien a todos, pues piensan que se puede aprovechar el lugar por haber sido una morada de “los incas” en la historia.
Cristina vende prendas de vestir y cosméticos desde hace 3 años. Invierte 5 horas cada día a esta actividad paralelamente al cuidado de su pequeño hijo. A pesar de que la competencia es abundante en el sector, ella piensa seguir adelante en el cumplimiento de su sueño de tener su propio local de venta de ropa, para lo cual solicitó un crédito en Fundación Alternativa, que le ayudará a comprar ropa y cosméticos en una variedad que satisfaga la demanda de sus clientes. Cristina agradece a Fundación Alternativa por la ayuda que le brinda y sobre todo la asesoría con la cual puede ofrecer a sus clientes un valor agregado en atención y calidad en precio y producto.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,600
    Average annual income
  • 99
    View loans »
    Ecuador Loans Fundraising
  • $24,153,550
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD
Expired
A loan of $850 helped Ana Cristina to buy clothing and cosmetics in order to increase her stock.
Repayment Term
13 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Aug 23, 2012
Listed
Sep 23, 2012
Currency Exchange Loss:
N/A
Expired:
Oct 23, 2012