She sells an assortment of clothing and linens to the people in her community. Her energy and outgoing nature have helped her develop her retail business and the training she has received from Esperanza has given her the skills she needs to manage a larger amount of merchandise.
Iselsa's store is not only a central location for affordable clothing and bedding within her comunity, but is her only means of income to provide for the basic needs of her children. This loan will give her the capital she needs to purchase new merchandise to reach a larger customer base and therefore earn more profit to become self-sustainable.
NOTE: As a leader in the "La Solidaria" lending group, Iselsa represents four other microentrepreneurs. Each one will receive an equal $150 share of this $750 loan to expand their inventories as well. They are responsible for repaying the loan together and helping one another should one person be short on a payment.
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