Friday is a 39-year-old married man living in Masindi, Uganda. The responsibility of looking after his wife and four children rests solely on him. For 20 years he has been rearing cows. After they have fully grown, he sells them off. His business is challenged by prolonged drought and theft. Nevertheless, he has dreams of setting up a modern ranch. Because he is a good father, he wishes to educate his children and set up sustainable income generating activities. Friday intends to use this loan to buy cows to sell.