She is a tenacious, enthusiastic, and very perseverant woman. She devotes all of her efforts to working in order to get ahead. In her free time she likes to watch television with her little one. Sadly, for lack of financial resources, she was not able to study for the accounting degree that she so wanted to be able to do. Sometimes she makes the delicious ‘Tallarines Verdes’ [green pesto noodles] to share with her family.
Through her own initiative, and thanks to her sister’s support, Martha started up her own business of selling beauty products. She devotes approximately eight hours a day to her business. During that time she is able to tend to a good number of customers. Martha believes that her business is going well due to the good products that she sells and the kind and respectful manner in which she treats her customers.
Martha is very grateful to the Kiva lenders. Thanks to the help given to her, she will be able to buy a display case and merchandise like perfume and cosmetics, among others. This way Martha will have a business that is better stocked and better equipped. With this she hopes to be able to increase her sales and income. This way she hopes to gradually save the money needed to expand her business and assure her little son’s well-being and future.
Por iniciativa propia y gracias al apoyo de su hermana, Martha puso en marcha su pequeño negocio de venta de productos de belleza, ella dedica a su negocio un aproximado de 8 horas diarias, en las cuales puede atender buena cantidad de clientes, Martha cree que su negocio marcha bien debido a los buenos productos que vende, así como por su trato amable y respetuoso que brinda sus clientes.
Martha se encuentra muy agradecida con los prestatarios Kiva, ya que gracias a la ayuda brindada podrá realizar la compra de una vitrina, así como mercadería, tales como perfumes, cosméticos, entre otros; de esta manera Marhta tendrá su negocio mejor abastecido y acondicionado, con ello espera poder incrementar sus ventas y sus ingresos económicos, con los cuales poco a poco espera poder ahorrar el dinero necesario para ampliar su negocio y así asegurar el bienestar y futuro de su pequeño hijo.
More information about this loan
This loan is designed for people who have no access to financial services because they lack collateral or credit history, or run informal businesses. Caja Señor de Luren identifies these clients through a unique scoring system that evaluates their repayment capacity based on socio-economic and demographic indicators. The goal is to expand access to credit to vulnerable borrowers, empowering them to improve their income and living conditions.
About Caja Rural Señor de LurenCaja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.
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