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Maria Isidora
Maria Isidora, 55, is married to Angel, 65, and they live in Alausi, a canton of the Chimborazo Province at the foot of the Gampala hills in the Andean region of Ecuador. The unique style of its attractive streets and buildings are the reason it was declared a National Heritage site, having become one of the biggest tourist attractions for Ecuador. This is why Alausi has increased its commerce, allowing its inhabitants to establish businesses in the areas of gastronomy, agriculture, livestock farming and sales of essential need items, etc.

This is how Maria Isidora, despite the obstacles she faced having come from a family with scarce resources and her lack of education, led her to the idea of opening a store in her sector of the city where there is not much competition, so the demand was quite well known. She set up her grocery store three years ago and offers essential need products. She spends 12 hours a day attending to her business and also carries out agricultural activities. She requested a loan through the Fundacion Alternative to upgrade her store and also buy merchandise to give her customers better service and increase her income, which will provide her with a better quality of life.
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María Isidora, una mujer de 55 años, casada con Ángel de 65, residen en Alausí un cantón de la Provincia de Chimborazo ubicada al pie del cerro Gampala en la región Andina del Ecuador. El estilo único de sus atractivas calles y edificaciones hicieron que ésta ciudad fuera declarada como Patrimonio Nacional y así se convierta en uno de los lugares de mayor atracción turística en el Ecuador. Por esta razón Alausí ha incrementado su comercio, permitiendo a sus habitantes emprender con sus ideas de negocio en las áreas de gastronomía, agricultura, ganadería, comercialización de productos de primera necesidad, etc.
Es así como María Isidora a pesar de los obstáculos que ha tenido para salir adelante como provenir de una familia de escasos recursos, y además no tener preparación académica; su necesidad la lleva a invertir en su idea de negocio en un sector de la ciudad en donde era escasa la presencia de tiendas y además la demanda era bastante notoria. Inicia con una tienda de abastos hace 3 años, en donde se ofrecen productos de primera necesidad. Dedica 12 horas diarias a la atención de este negocio y también realiza actividades agrícolas. Acudió a Fundación Alternativa para obtener un préstamo que le ayudará a realizar algunas adecuaciones y arreglos en el lugar y además poder comprar mercadería para mejorar la oferta hacia sus clientes y de esta forma mejorar sus ingresos para llevar una mejor calidad de vida.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,600
    Average annual income
  • 102
    View loans »
    Ecuador Loans Fundraising
  • $24,134,300
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $550 helped Maria Isidora to buy merchandise for her store.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Aug 6, 2012
Listed
Sep 11, 2012
Currency Exchange Loss:
N/A
Ended:
Sep 17, 2013