Cenovia has worked with coffee since she was a little girl, as her father was a grower and she helped him during the harvest season by collecting the beans from the plants. Little by little she learned everything she needed to know to be able to do it on her own. When she got married, she started to help her husband, who was also in this business, and they taught their children so they could help. Cenovia currently lives with three of her children and three of her grandchildren and together they have made coffee a family business by splitting the duties among themselves. Her children are the ones who are mainly in charge of the plantations; her grandchildren help during the harvest season; and she is in charge of managing the business and distributing pay. She has made her business grow with loans she has received over the years and, currently, she wants to take advantage of the opportunity Kiva is offering her for a loan, as she needs to plant more coffee and buy fertilizers for her plantations. She is very enthusiastic about working with Kiva and she knows that, come next harvest, she will be able to maintain her yield if she does the aforementioned work.
Desde que era una niña Cenovia ha estado relacionada con el café pues su padre era productor y ella lo ayudaba durante la época de cosecha recolectando los granos de las matas y poco a poco fue aprendiendo todo lo necesario para poder llevar a cabo esta actividad. Cuando ella se casó comenzó a ayudar a su esposo quien también se dedicaba a esta actividad y enseñaron a sus hijos para que los ayudaran. Actualmente Cenovia vive con 3 de sus hijos y 3 de sus nietos y entre todos han hecho del café un negocio familiar, repartiéndose las actividades. Sus hijos son los que se encargan principalmente de las fincas, sus nietos ayudan durante la época de cosecha y ella se encarga de administrar el negocio y de repartir los recursos económicos. Ella ha hecho crecer su negocio a base de créditos que ha obtenido a través de los años y en esta ocasión quiere aprovechar la oportunidad que brinda KIVA para obtener un préstamo ya que necesita sembrar planta de café y comprar fertilizantes para sus fincas. Ella está muy entusiasmada con la idea de trabajar con KIVA y para la próxima cosecha sabe que su producción podrá mantenerse si realiza las labores antes mencionadas.
More information about this loan
These loans help farmers swap out their old coffee plants that are no longerproducing at capacity for new plants. New plants generally take three years to produce at capacity, temporarily reducing crop yield. Given that the renewal process can be lengthy, please note that this loan may have a long repayment term with a built-in grace period.
La Union Regional de Pequeños Productores de Cafe Huatusco (or, La Union Regional) is a member-owned, Fair Trade-certified coffee cooperative based in the state of Veracruz, Mexico. Kiva helps fund loans for La Union Regional’s members, allowing them to plant more crops and convert to more profitable organic farming methods. La Union Regional is backed by Fair Trade USA and Green Mountain Coffee Roasters, which retails members’ coffee.
This Kiva loan will be used to provide borrowers with needed goods or services, as opposed to cash or financial credit.
Because La Union Regional’s core business is not microfinance, there is some level of additional risk for lenders. Kiva’s partnership with La Union Regional is unique and unprecedented. For this reason, Kiva has not assigned the organization a risk rating. More information can be found on La Union Regional’s partner page.