Jameeleh is a 53-year-old married woman and a mother for 7 children. She has a small home-based business selling clothes and blankets to friends and neighbors. Her marketing strategy depends on the word of mouth among her customers. By showing some of the products she has, Jameeleh is seeking to get a loan to increase the amount of goods to increase her profits in the near future and get a new collection of clothes.
About National Microfinance Bank
Jordan is a small country located in the heart of the Middle East’s Levant region. Regional instability has caused Jordan to be excluded from global investments for decades. Additionally, a lack of natural resources—including water and energy—places tremendous strain on the Jordanian economy, over 80% of which consists of small businesses, largely in the service industry. Despite their importance in the economy, many of these businesses are excluded from the banking sector because of their size. Microfinance institutions like National Microfinance Bank offer them an opportunity to enhance and expand their businesses. NMB also offers its services to other underprivileged peoples in Jordan, providing them with loans to pursue educational goals and improve their homes and livelihoods.