Ena Ruth is 43 years old and lives with her life partner and their son in their own home. She has been running a business selling chicken and giblets for a few years, and she has gained a great deal of experience in sales. She has many customers as people prefer her high-quality products, her affordable prices and her unbeatable service; she is always there to serve her clients. Ena is an active lady, who wants to get ahead in life; she believes the harder she works, the greater the recompense in the end. In the last few weeks, there has been an increase in demand for her products and she wants to seize on that as an opportunity to increase her level of investment. Consequently, she is applying to INTEGRAL for a loan to help her buy wholesale chicken, giblets and cold meats etc. Ena Ruth has good credit references and is a very responsible person; she is certain that she will be able to repay her loan in the defined period and, at the same time, she trusts that she will be able to offer her family a better life.
Ena Ruth de cuarenta y tres años de edad vive junto a su compañero de vida y su hijo en casa propia; ella se dedica a la venta de pollo y menudos, tiene varios años con el negocio y eso le ha regalado mucha experiencia en las ventas, tiene mucha clientela pues las personas la prefieren porque su producto es de primera calidad y a precios accesibles además el servicio es inigualable siempre se encuentra a la orden de los clientes; Ena es una mujer activa, con muchas ganas de salir adelante, piensa que entre mas duro trabaje, mayor será la recompensa al final del camino, en las ultimas semanas aumento la demanda y quiere aprovechar para aumentar la inversión por eso le solicita le solicita a INTEGRAL un crédito que le permita comprar pollo por mayor, menudos, embutidos etc. Ena Ruth tiene buenas referencias de pago, es muy responsable, asegura que podrá saldar la deuda en el periodo establecido y al mismo tiempo tiene la confianza que podrá ofrecerle a su familia una vida plena.
About Apoyo Integral
Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.
Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.