Martha Lorena is a merchant at one of the markets in the city of León. She leaves the house where she lives at 6:00 a.m. to start her work at 7:00, and she finishes at 5:00 p.m. She travels to Managua once a week to buy her products. She is the mother of four children, of whom only one is still in her care and of school age. She started her business by traveling to Honduras and selling her products as a mobile vendor, but she now has a fixed location.
She will use the loan she is requesting from Ceprodel to buy new products which are in fashion, such as underwear, children's clothing, towels, sheets, shorts, shirts, etc. This will allow her to attract more customers and increase her sales and her earnings to support her family.
Her dreams are to be able to finish improving her home, and to help her children become professionals with a better future pursuing a career.
La señora Martha Lorena es comerciante de uno de los Mercados de la ciudad de León, Sale de su casa de habitación a las 6:00 am para iniciar sus labores a las 7:00am finalizándolas a las 5:00 pm, viaja a Managua una vez por semana a comprar su producto. Ella es madre de cuatro hijos de los cuales solo uno está a su cargo y es de edad escolar, Inicio su negocio viajando a honduras y comercializaba su producto ambulante actualmente tiene puesto fijo.
El crédito que solicita a Ceprodel lo utilizara para la compra de nuevos productos que estén a la moda tales como: ropa interior, trajes para niños, toallas, sabanas, shores, camisa, etc. Permitiéndole atraer más clientela e incrementando las ventas y ganancias para el sustento de su familia.
Los sueños de la señora es lograr concluir con las mejoras de su vivienda, lograr que sus hijos sean profesionales coronando una carrera en un futuro.
This loan is administered by Centro de Promocion del Desarrollo Local (CEPRODEL), one of Kiva’s larger partners in Central America. Founded in 1991 and based in Managua, Nicaragua, CEPRODEL specializes in the development and funding of housing cooperatives for traditionally marginalized communities, the provision of microfinance services to small businesses, and the promotion of innovative renewable energy projects. In addition, unlike many microfinance institutions in the area that have chosen to avoid the rural areas of the country due to the increased financial risk, CEPRODEL provides financial services to numerous clients in the agriculture and livestock industry. Supporting a borrower through CEPRODEL means contributing to the promotion and sustainability of this important work in Nicaragua.