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Guillermina
Guillermina is 66 years old and she lives in one of the more traditional neighborhoods of Cartagena de Indias, also known as the heroic city where the folklore and Caribbean environment make the locals notorious. For the past 20 years she has been a salesperson, an activity that today she continues and one that has helped her family, composed of her husband and 8 children, to get ahead.

She is a commercial distributor and sells refreshments and soft drinks such as beer, Pony Malta (a non-alcoholic soft drink), and other soft drinks. She sells her beverages every day during the week, but with most of her sales occurring between Fridays and Sundays. Her customers are neighbors from the area that are owners of shops and food stalls. They pay in cash and place their orders in advance.

Demand for her beverages has increased, especially in the second half of the year because there are lots of festivals and government holidays. Because of this, her capital is insufficient to buy supplies. This is the reason that she is seeking a loan from Kiva, with which she will buy beverages and refreshments in bulk so that she has a large stock of available products, and when her clients require more stock, she can fulfill their order immediately.

Her future goal is to add more types of drinks, such as Whisky so that she can capture the attention of peripheral clients and increase the percentage of profitability in her business.
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Guillermina de 66 años de edad, vive en uno de los barrios mas tradicionales de Cartagena de Indias, llamada también la ciudad heroica, donde el folclor y el ambiente Caribe, se hacen mas notorio entre sus habitantes. Desde sus 20 años se dedicó al comercio, actividad que hoy también desarrolla y con la que sacó adelante a su familia, conformada por su cónyuge y sus 8 hijos. Hoy en un local comercial distribuye refrescos y bebidas como cervezas, poni malta y gaseosas. Sus ventas las realiza al por mayor durante todo el día y toda la semana, pero con mayor intensidad de viernes a domingos. Sus clientes son vecinos del sector, propietarios de tiendas y estancos, que le compran de contado y que hacen sus pedidos previamente. Actualmente la demanda se incrementa, especialmente en el segundo semestre del año, porque se avecinan muchos días festivos y fiestas patronales, de esta manera su capital de trabajo resulta insuficiente para hacer sus compras. Esta es la razón por lo cual accede a un credikiva, mediante el cual comprará en un mayor volumen bebidas y refrescos que el acostumbrado, para tener un stock de productos disponibles y así cuando lo requieran sus clientes, darles una respuesta inmediata. Su meta más adelante, es adicionar otras líneas de bebidas, como Whisky para captar la atención de otro perfil de cliente y aumentar el porcentaje de rentabilidad en su negocio.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 482
    View loans »
    Colombia Loans Fundraising
  • $14,960,825
    Funds lent in using Kiva
  • 1,817.5
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $625 helped Guillermina to buy a large volume of drinks and refreshments.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Aug 21, 2012
Listed
Aug 31, 2012
Currency Exchange Loss:
Possible
Ended:
Jul 17, 2013