Monica is a 22 year old married woman. She has 2 children, aged 1 year and 4 years. She describes herself to be very jovial and a cheerful woman. She operates a restaurant where she sells food, tea and snacks. She has been involved in this business for 1 year. Her business is located at a busy town near a bus stop and her primary customers are passengers and residents.
Monica describes her biggest business challenge to be the varying changes of preferences of her customers during cold and hot weather changes. These changes make it difficult to choose a meal that won't go to waste if customers fail to purchase. She will use the KES 15,000 loan to buy food ingredients for preparing meals to sell. Her business goal is to start a new business of a boutique within 5 years. She hopes that she will be able to educate her children in the future and to buy land for her family.