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Gina Patricia
Gina is 37 years old. She is the mother of 2 children, who are 9 and 16 years old. She lives with them in the municipality of Soledad, where she has a business designing and selling women’s clothing. She started this business 2 years ago, selling shoes to her friends. However, like a good designer, she got the idea to create a brand of clothing. So, she began designing articles of clothing, which small businesses make for her and which she later sells herself. Her main lines of designed products are women’s clothing. However, she also sells shoes that she buys to resell by offering them on credit to her customers, according to their ability to repay. Her dream of prosperity is to open a store in her own house where she can sell her designs and shoes, items that her customers will find more accessible and in a comfortable atmosphere. She currently uses social networks for her advertizing strategy, and she combines this with visits to the homes of potential customers. Gina has come to the Fundación Mario Santo Domingo to apply for her first Kiva loan. She will use it to buy raw materials such as fabrics, accessories, and also shoes that her customers have ordered from her and that she took note of when doing pre-sales.
View original language description ↓
Gina de 37 años de edad es madre de 2 hijos en las edades de 9 y 16 años, con quienes habita en el municipio de Soledad, donde tiene un negocio de diseñar y vender ropa para damas. Ella inició desde hace 2 años con esta actividad, vendiendo entre sus amigos calzado, pero como buena diseñadora, le surgió la idea de crear una marca de ropa, por eso dio curso a el diseño de prendas de vestir, que ella manda a confeccionar en pequeñas microempresas y posteriormente las vende ella misma. Sus principales líneas de productos diseñados, son la ropa femenina, aunque también comercializa calzado, que compra para ofrecerlo en el mercado en la modalidad de crédito pactado con su clientela, de acuerdo a sus posibilidades de pago. Su sueño de prosperidad es desarrollar un punto comercial en su propia casa, donde ofrezca sus diseños y el calzado, artículos a los que su clientela accederá con mayor comodidad y en un ambiente confortable. En la actualidad utiliza las redes sociales para desarrollar su estrategia de promoción, la que también combina con visitas a domicilios de sus potenciales clientes. Gina se ha acercado ala Fundación Mario Santo Domingo, para aplicar a un primer financiamiento con Kiva, para invertirlo en materias primas como telas y accesorios además de comprar calzado que su clientela ha encargado y que ella tomó nota cuando hizo su preventa.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 174
    View loans »
    Colombia Loans Fundraising
  • $12,868,250
    Funds lent in using Kiva
  • 1,830.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $625 helped Gina Patricia to buy raw materials such as fabrics, accessories, and also shoes.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Aug 13, 2012
Listed
Aug 26, 2012
Currency Exchange Loss:
Possible
Ended:
Sep 17, 2013