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Eliana Del Carmen
Eliana is 31 years old and lives with her partner and their 9 year old son in the city of Cartagena de Indias. The city has developed its urban area, conserved its historic district, and become one of the most important ports in Colombia, the Caribbean, and the world, as well as becoming a celebrated tourist destination.

There in the sunny atmosphere of beaches, breeze, and sea, Eliana works as a merchant. About six years ago, she began working as an employee at a clothing store and a year ago, she opened her own clothing store selling women's, men's, and children's clothing. She has slowly grown the business, building a loyal customer base who pay in cash and improve her offerings. Every day her customers increase and she has many challenges such as offering better prices than her competition to stay in the market, but her working capital is not sufficient to make purchases in large volumes, which would allow her to get special discounts which would translate to sale prices and sustain loyal customers.

This has led her to request a Kiva loan to purchase merchandise such as women's dresses, children's clothing, and men's pants. With this investment, she will increase her potential for sales and generate an increase in her working capital, which is what Eliana needs most and would be a success of this Kiva loan.
View original language description ↓
Eliana de 31 años de edad vive con su cónyuge y su hijo de 9 años, en la ciudad de Cartagena de Indias, lugar que ha desarrollado su zona urbana, conservando el centro histórico y convirtiéndose en uno de los puertos de mayor importancia en Colombia, el Caribe y el mundo, así como un célebre destino turístico. Allí en un ambiente soleado, de playa, brisa y mar, Eliana se dedica a la actividad comercial, experiencia que inició desde hace 6 años, trabajando como empleada en un almacén de ropas y solo desde hace 1 año empezó su propio negocio de comercio de ropa, en las líneas femeninas, masculino e infantil. Ella ha crecido poco a poco estructurando una clientela fija, que hoy le pagan de contado y potencializan su oferta. Cada día su clientela crece y tiene grandes desafíos como el de ofrecer mejores precios que la competencia, para sostenerse en el mercado, pero su capital de trabajo no es suficiente para hacer compras en mayor volumen, que le permitan obtener descuentos especiales, para trasladarlos a los precios de venta y sostener a su clientela fiel. Esta es la razón por la cual acude a un credikiva, con el cual comprará mercancía variada como vestidos femeninos, ropa infantil y pantalones para caballeros. Con esta inversión aumentará su potencial de ventas y generará un aumento en su capital de trabajo y esto es justamente lo que Eliana necesita y es el éxito de esta inversión de Kiva.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 487
    View loans »
    Colombia Loans Fundraising
  • $15,254,800
    Funds lent in using Kiva
  • 1,818.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $625 helped Eliana Del Carmen to purchase merchandise such as women's dresses, children's clothing, and men's pants.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Jul 31, 2012
Listed
Aug 24, 2012
Currency Exchange Loss:
Possible
Ended:
Sep 17, 2013