Hipa is from the village of Majed Alchram. She works part-time as a youth counselor in a boarding school and has developed her cosmetics salon over the last several years. Hipa has been certified in beauty treatments, cosmetics, and massage therapy. She moved her once home-based business and is expanding into additional beauty treatment areas and has started selling beauty supplies and gift items. Hipa chose to locate her business in a convenient area where demand is strong for beauty services.
She needs this loan to purchase beauty supplies, purses, bags, and other items to sell, plus flooring and an air conditioner.
Hipa one day wants to develop a full beauty treatment center and spa. She is working on creating a strong economic future for herself.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.