Josephine, 27, is the proprietor of a store selling food and general household articles. It is located in a town in Mwambalazi. She started the business three years ago.
Josephine’s main customers are neighbors in the area, especially housewives who daily find in the store an opportunity to purchase household products in an amount that is within their economic means.
Currently, she is applying for a Kiva loan with which she will buy supplies and food in greater volume so that she will get discounts that will translate into new profits. And that is exactly what will make her Kiva loan a successful investment. Also, with this investment she will improve the financial possibilities of a successful introduction to the market so that her business will grow and be sustained.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.