Lidia, who is sixty-five years old, lives together with her life partner and her son, in a house of her own. She sells cosmetic products and several other products, such as, thread, hairpins and bracelets, among others. She has been working in the market of the area where she lives for several years. She has experience in sales and she has built a big customer base that prefers her for her excellent offers, quality products and affordable prices, in addition to the good service she provides. Lidia is a brave, entrepreneurial woman, dedicated to her work. One of her biggest dreams is to reach success, because only that will allow her to fulfill her happiness. Like every good sales person, she wants to expand her business and keep ahead of the competition, but she doesn't have enough capital to make the investment in supplies that she needs. This is why she is requesting INTEGRAL for a loan that will allow her to buy cosmetic products, thread, bracelets, etc. Lidia has excellent references from all the people she knows and she assures she is responsible and will repay the loan in the established period, while at the same time she making the effort to offer her family a better quality of life.
Lidia de sesenta y cinco años de edad vive junto a su compañera de vida y su hijo en casa propia; ella se dedica a la venta de cosméticos y otros productos varios como hilos, ganchos para el cabello, pulseras entre otros, tiene varios años de trabajar en el mercado de la zona donde reside, posee experiencia en las ventas y se ha hecho de mucha clientela que la prefiere por sus excelentes ofertas, productos de calidad y a precios accesibles, además de un buen servicio; Lidia es una mujer audaz, emprendedora, entregada a su labor, uno de sus mas grandes sueños es alcanzar el éxito pues solo así completara su felicidad, como toda buena comerciante quiere acrecentar su negocio y mantenerse al frente de la competencia, pero no posee del suficiente capital para lograr la inversión en insumos por eso le solicita a INTEGRAL un crédito que le permita comprar cosméticos hilos, pulceras etc. Lidia posee excelentes referencias de sus conocidos, asegura ser responsable para cancelar la deuda en el periodo establecido y a la vez esforzarse para ofrecerle a su familia una mejor calidad de vida.
About Apoyo Integral
Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.
Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.